Intro:
We worked with Co-Pilot to create branding and supporting assets for their own framework, the goal of safer driving and journeys, including Hazard Hero and Scoot Smarter. The brief was to design clear, recognisable visuals that appeal to both professional audiences and younger learners in the driving safely space.
The Process
Our work included logo design, colour palettes, typography, and supporting graphics, ensuring each sub-brand had its own identity while staying connected to Co-Pilot’s parent brand. We also produced social media assets and campaign materials to support various social campaigns.
The Result
The various branding has helped Co-Pilot roll out their toolbox with consistency and impact, strengthening recognition and engagement across digital channels. To view more, check their case study out.
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