The Brief
The client, Co-Pilot, runs a “Toolbox” of road-safety resources including a “Social media posts” library — described as “a shared library of research-led, high-quality social posts, designed around key safe system themes… one new post per week…” co-pilot.org
Gasmarktasty designed a weekly high-quality social media suite for Co-Pilot’s road-safety sub-brands (AutoNinja, Hazard Hero, Scoot Smarter, CarSeat Smarter) — from concept to static & motion posts, helping engage audiences with clear, consistent safety messaging.
Goals:
- Raise awareness of the sub-brands and their safety messages.
- Produce consistent, branded visuals (static + motion/loop formats) that fit tight production cycles.
- Deliver something affordable and repeatable for smaller clients and subscribers.
- Maintain the fun, engaging, accessible tone Co-Pilot uses, but also keep professionalism and credibility.
The Approach
I began by creating a suite of template designs that reflected each sub-brand’s individual character while still feeling part of one cohesive family. Each post was designed in both static and motion versions — with subtle animation loops, icon movement and transitions — so that Co-Pilot could use them flexibly across different platforms and campaigns.
To keep production efficient, I developed a workflow that allowed a new post to be produced weekly, ensuring the library could stay fresh and ahead of schedule. Every asset was prepared in the correct formats for Instagram and LinkedIn, complete with captions following the preferred layout of an introductory line, the main post content, and a simple call-to-action.
All colours, fonts and layouts were drawn directly from Co-Pilot’s existing branding to maintain consistency across its Toolbox materials. I also supplied a short usage guide so members could easily schedule, adapt and repurpose the content for their own channels.
The Outcome
The result was a versatile library of social-media templates that Co-Pilot can continue to build on and release weekly. Each of the four sub-brands — AutoNinja, Hazard Hero, Scoot Smarter and CarSeat Smarter — now has its own recognisable look and feel, helping reinforce their individual identities while keeping the overall campaign cohesive.
Both static and motion versions were delivered, giving Co-Pilot flexibility to tailor posts for different platforms and audiences. The new assets have been well received across their network, with clear, consistent visuals that make it easier to communicate key safety messages in a professional and engaging way.
The project highlights Gasmarktasty’s ongoing focus on delivering creative content that’s both affordable and impactful — helping organisations of all sizes maintain high-quality, on-brand communication without the need for large internal design teams.