CASE STUDY
Co-Pilot Toolbox
Brand Identity
Video Content
Animation
Web Design
Print & Digital Assets
Gasmarktasty provided branding design in Essex for Co-Pilot Tool Box, creating a full identity system with sub-brands, campaigns and digital assets. This project brought consistency across print, digital and animation, helping their safety initiatives reach more schools, councils and parents.
Overview – Branding Design for Co-Pilot
Co-Pilot is an organisation focused on keeping children safer on the roads — offering tools, resources and campaigns designed to educate and empower. I’ve worked closely with their team to develop their brand identity and bring consistency across a wide range of outputs — from digital campaigns to print resources and animations.
The Brief – Expanding Campaign Branding Across Essex
Create a clear, engaging brand identity and expand that into multiple sub-brands — each with a specific focus, but all under the same Co-Pilot umbrella. Design digital and printed resources that can be used by schools, councils and parents, and deliver animated assets to support campaigns and explainers.
Deliverables – Branding, Campaigns & Sub-Brand Identities
Core Branding – Consistent Visual Identity Across Projects
Designed the core Co-Pilot identity, then extended that system to cover a full suite of sub-brands:
Autoninja, Scoot Smarter, Hazard Smarter, Hazard Hero, CAT Checks, Cycle Smarter, and Carseat Smarter — each with its own logo and visual theme while staying connected to the main brand.
Toolbox & e-Guides
Created a range of downloadable and printable materials including educational e-Guides, road safety toolkits, and branded classroom resources.
Animation & Social Campaigns
Developed a bank of animated assets for use in explainer videos, social media and learning tools. These helped break down key safety messages in a fun and accessible way.
Printed Media
Designed leaflets, posters, pull-ups and display materials used in schools and public settings to support campaign rollouts.
Impact – Results of the Branding Design Project
The branding design project for Co-Pilot helped unify their campaigns under one clear identity, while allowing flexibility for each sub-brand like AutoNinja, Hazard Smarter and Cycle Smarter. The consistent branding improved recognition across schools, councils, and parents, and gave Co-Pilot a professional toolkit of logos, campaigns, and resources that reinforced their mission to make roads safer for children.
Outcome
The Co-Pilot brand is now a recognisable and trusted resource in child road safety. The consistent visual system allows for flexibility across multiple sub-projects while keeping everything under a clear, unified message.